Thursday, 3 October 2013

Why every website needs Ethical Search Engine Optimization?

What is Search Engine Optimization (SEO)?
Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Website by ranking high in the search results of a search engine.  Search engine optimization is simply the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you’re making it easier for them to find you.
SEO helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. 

Basically there are two types of SEO

1)      White Hat SEO or Ethical SEO
Ethical Search Engine Optimization is nothing but White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.
Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.
What to Expect
Steady, gradual, but lasting growth in rankings.
2)      Black Hat SEO
Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines
Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
What to Expect
Quick, unpredictable, and short-lasting growth in rankings.

1 comment:

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