Tuesday, 29 October 2013

Now you can change your Google+ Page URL in to a custom URL

Getting Started with Google+ Custom URLs
A custom URL is a short, easy-to-remember web address that links directly to your profile or page. google.com/+Techumbrella to visit their page rather than https://plus.google.com/113607379188958735113/
Requirements for getting a custom URL
Before you can get a custom URL, your account needs to be in good standing and meet the following requirements:
Eligibility for People:
·         Ten or more followers
·         Your account is 30 days old or more
·         A profile photo
Eligibility for Local Google+ pages: Must be a verified local business
Eligibility for Non-local Google+ pages: Must be linked to a website
Getting your custom URL through Google+
If you meet the above criteria, you'll see a notification at the top of your Google+ page or Profile.
1.     Click Get a custom URL button to get started. Alternatively, from the "About" tab on your Profile, click the "Get" link located under your Google+ URL.
2.     You'll see the URL(s) you've been approved for. If you see more than one option, select the one you like best. You may also be asked to add a few numbers or letters to make the custom URL unique to you.
3.     Check the box to agree to the Terms of Service.
4.     Click Change URL.
5.     We may ask you to verify your account by your mobile phone number. If you need to do this, you'll see a box pop up asking you to do so.
  a. Enter your mobile phone number.
  b. Check the box to make it easier for people who have your phone number to find you on Google services.
  c. Check your phone for the code that was sent to you.
  d. Enter that code in the box.
  e. Click Verify.
6.     Once approved, this URL will be linked to your Google+ page or Profile, so be sure everything is exactly the way you want it. Once your URL has been approved, you can't request to change it. When you're certain, click Confirm.

Wednesday, 23 October 2013

How to Upgrade Classic Google Analytics to Universal Analytics

Today, Google announcing the Universal Analytics Upgrade, an easy, two-step process to upgrade your existing properties from Classic Analytics to Universal Analytics.

Once you complete the upgrade process, you can continue to access all of your historical data, plus get all the benefits of Universal Analytics including custom dimensions and metrics,
a simplified version of the tracking code, and better cross-domain and cross-device tracking support.

Getting Started

You can upgrade your Classic Google Analytics properties into Universal Analytics properties following these two steps:

Step 1: Transfer your property from Classic to Universal Analytics.
We’ve developed a new tool to transfer your properties to Universal Analytics that we will be slowly enabling in the admin section of all accounts. In the coming weeks, look for it in your property settings.

Step 2: Re-tag with a version of the Universal Analytics tracking code.
After you completed Step 1, you’ll be able to upgrade your tracking code, too. Use the analytics.js JavaScript library on your websites, and Android or iOS SDK v2.x or higher for your mobile apps.

Thursday, 3 October 2013

Why every website needs Ethical Search Engine Optimization?

What is Search Engine Optimization (SEO)?
Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Website by ranking high in the search results of a search engine.  Search engine optimization is simply the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you’re making it easier for them to find you.
SEO helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. 

Basically there are two types of SEO

1)      White Hat SEO or Ethical SEO
Ethical Search Engine Optimization is nothing but White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines.
Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.
What to Expect
Steady, gradual, but lasting growth in rankings.
2)      Black Hat SEO
Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines
Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
What to Expect
Quick, unpredictable, and short-lasting growth in rankings.